“Sterling Cooper Draper Pryce, How may I help you?”

I was recently diagnosed with being Mad Men’s Peggy Olson, and I wasn’t too torn up about it. I am hoping it was comparing my answers to the strength of her personality, minus the baby. I absolutely love this girl. She was discovered by her bosses by saying “Here is your basket of kisses”. I am the kind of person who prefers to be backstage, doing the grunt work and making the show seamless and enjoyable. Get the test here!

But it takes all kinds to make the world, and especially a Sterling Cooper Draper Pryce.

We need a ‘Visionary’ Bertram Cooper, a ‘People person’ like Roger Sterling, a ‘Relationship manager’ like Pete Campbell, ‘Creative’ like Don Draper, the ‘Foresight’ of Peggy Olson, ‘Sharp accounting’ like Lane Pryce, a ‘Needs recognition’ person like Harry Crane, and perhaps most importantly the ‘Glue’ of Joan Harris.

Name wise, I really like the personalised names, made with initials or the list of second names. But remember this is the brand, the letterhead, the email signature. I’d like to make it about the people who work here, or at least the core team. I am not sure my second name is ideal, but I want to spend time thinking of something that businesses would wait by their phones awaiting a call from my agency.

Now for a mission, vision and work culture: For the mission, let’s just borrow from the gold standards of agencies around the world, stuff like, ‘The Work The Work The Work’, ‘The Big Idea’, ‘Disruption’, ‘The Story’, ‘360 Degree Brand Stewardship’, ‘Convergent Communications™’, ‘Being Lionhearted’ and all the others out there (these are my favourite). For the Vision, ‘to be the best at everything’ although going specialized is the trend, this should suffice. For the work culture, ‘each to his own, don’t hesitate to ask for help and be honest’.

For the location, location, location; we should choose to keep an eye out for a promising location, easily accessible and reimbursement agreement for parking. Unless of course you have billings of 24 million, with about 8 million in cash flow, be at the heart of the business. Spending time at the neighbourhood Starbucks pretending to read a book and overhear a competitor’s work schedule is preferable although constitutes as insider trading. Oh and don’t mention anything about work except at work, the walls have ears!

I hear you asking what about the money, but as you might have learned, the best of the best can take their clients with them. If not, work on a few accounts and grow the business, ideally some investment capital, but I learnt from my dad to never reduce your prices, give specials and discounts on the current prices, it’s like a gift!

So basically here is my plan for the future, I’m talking 2020 and if you want in, keep reading.